Vero Moda Marketing mix

Topics: Brand, Branding, Brand management Pages: 4 (877 words) Published: January 26, 2014
VERO MODA
Shreya Ghosh
Fashion Communication
Fashion Marketing and Retailing

VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality, on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious, independent young woman who wants to dress well and pay less. Today, VERO MODA has more than 1,000 stores in Europe, 1,600 stores in China, and experience rapid growth in both India and Canada. VERO MODA is represented in almost 45 countries. Vero moda has two in-house labels that specialize in a certain type of apparel that is-

Y.A.S- The core collection is founded in our eternal passion for luxurious fabrics, contemporary shapes, modern lines, and refined silhouettes. Y.A.S stays true to its ethos, which is a design approach centered on well-crafted, feminine collections with a touch of edge and understated coolness. Noisy May is a team of passionate individuals bound together by their love for fashion and true denim.

SEGMENT- Young adults, young independent women, fashion conscious women. Between the age group of 18-35

TARGET- It targets the upper middle class and high class; with annual income of 5 lakhs and above.

THE FOUR P’s

PRODUCT
Vero Moda has apparel, accessories and shoes.

Women’s wear
Vero moda caters to the fashion loving populace.
Vero Moda clothes follow the current fashion trends and patterns. The silhouettes are very feminine, stylish and semi-formal. It doesn’t give a casual look rather a very prim and proper feminine look and feel. Premium quality fabrics are used giving the products a very luxurious feel. The colours used by the brands are sober and sophisticated and then again they have a section with bright feminine colours. The colour pattern is also tweaked from time to time according to the season’s trends. It offers a...
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