Swot Analysis of Burberry

Topics: Brand, Burberry, Brand management Pages: 10 (3016 words) Published: May 28, 2013
Burberry Group plc (BRBY) - Financial and Strategic SWOT Analysis Review


Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective license arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes business operations into three segments namely Retail, Wholesale and Licensing. Burberry is headquartered in London, the UK.

Burberry Group plc Key Recent Developments

Feb 19, 2010: Burberry to move out of Spain

This comprehensive SWOT profile of Burberry Group plc provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including: * Business description - A detailed description of the company’s operations and business divisions. * Corporate strategy - Analyst’s summarization of the company’s business strategy. * SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats. * Company history - Progression of key events associated with the company. * Major products and services - A list of major products, services and brands of the company. * Key competitors - A list of key competitors to the company. * Key employees - A list of the key executives of the company. * Executive biographies - A brief summary of the executives’ employment history. * Key operational heads - A list of personnel heading key departments/functions. * Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company. * Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history. * Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history. Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with...
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