Strategy

Topics: Brand management, Brand, Branding Pages: 7 (1006 words) Published: December 8, 2012
Chapter no.8
 Identifying Market Segments & Targets

No. of Group members=5
From: Mallas

1- The Marketer does not create segments; the marketer’s task is to identify the segments and decide which one(s) to target. 2-

(T/F)
3- A flexible market offering consist of two parts: a naked solution and discretionary options. 4-
5- (T/F)
6-
7-
8- A market segment consists of a group of customers who shares different set of needs and wants. 9-
10- (T/F)

11- A market where all the consumers have roughly same preferences is known as homogeneous preference. 12-
(T/F)
13-
14-
15- Scattered preferences are known as Diffused Preferences. 16-
17- (T/F)
18-
19-
20- Scattered preferences are known as homogeneous Preferences. 21-
22-
23- (T/F)

24- A market where all the consumers have roughly same preferences is known as diffused preference.

25-

26- (T/F)
27-
28-
29- A flexible market offering consist of two parts: homogeneous preference and discretionary options. 30-
(T/F)
31-
32-
33- Scattered preferences are known as clustered Preferences. 34-
35- (T/F)
36-
37-
38- Undifferentiated marketing is "the marketing counterpart to standardization and mass production in manufacturing."  39-
40-
41- (T/F)
42- Many marketers believe that behavioral variable-occasions, benefits, user status, usage rate, loyalty status, buyer-readiness stage, and attitude are the best staring points for constructing market segments. 43-

44-
45-
46- (T/F)
47- A market where all the consumers have roughly same preferences is known as clustered preference. 48-
(T/F)

49- Group customers into segments based on similar needs and benefits sought by customer in solving a particular consumption problem are known as needs-based segmentation.

50- (T/F)
51- In effective segmentation criteria there are five favorable criteria that are measurable, substantial, accessible, differentiable and actionable. 52-
53- (T/F)
54- Demographic segmentation calls for dividing the market into different group on the basis of variable such as age, family size, income, gender. 55-
56- (T/F)
57- Demographic segmentation calls for dividing the market into different group on the basis of variable such as nation, states, region, and countries. 58-
59- (T/F)
60- In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, life style, or values. 61-
62- (T/F)
63- A segment in which more than one homogenous preference is found known as Clustered preferences. 64-
65- (T/F)
66- A segment in which more than one homogenous preference is found known as diffused preferences. 67-
68- (T/F)
69- A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. 70-
71- (T/F)
72- Target marketing is leading to marketing programs tailored to the needs and wants is known as niche marketing. 73-
74- (T/F)
75- A company is customerized when it is able to respond to individual customers by customerizing its product, services and message on one to one basis. 76-
77- (T/F)
78- A company is customerized when it is able to respond to individual customers by customerizing its product, services and message on a one to two basis. 79-
80- (T/F)
81-
82-
83- Marketers usually identify niches by dividing a segment into sub segments. 84-
85- (T/F)
86- Marketers usually identify niches by dividing a group into sub group. 87-
88- (T/F)
89- Target marketing is leading to marketing programs tailored to the needs and wants is known as local marketing. 90-
91- (T/F)

Amna mehar
people in group 3
True or False of Chap...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Business Strategy
  • Tesco's Issues & Strategies Essay
  • “Crafting and Executing Strategy” Essay
  • Green Purchasing and Procurement Strategies Essay
  • Essay about Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Strategy Essay
  • Managing Strategy Essay
  • Bowman Strategy Essay

Become a StudyMode Member

Sign Up - It's Free
Ultimi Pz Cinturino Silicone Morbido Apple Watch 38/42 Mm 21 Colori E Adattatori | Season's Beatings Season's Beatings (1999) Drama, KomödieChristmas, family, and infidelity. Yvette's husband has died, and her grown daughters join her at the grave: Sonia, wealthy, bourgeois, and generous; Louba, living with their dad Stanislas, singing at a Russian restaurant, penniless, the mistress for the past 12 years of a man who will never leave his wife; Milla, the youngest, acerbic, lonesome. Christmas was when they learned their parents were divorcing 25 years ago. Over the next few days, yuletide depression, Louba's pregnancy, Sonia's crumbling marriage, Stanislas's overtures to Yvette, and Milla's attraction to the man who's her father's rent-free lodger lead each one to re-examine self, family, and hopes. Is renewal possible? | Cristãs E Gospel