strategic management

Topics: Brand, Brand management, Logo Pages: 3 (1057 words) Published: December 26, 2013


1. Tugasan ini harus dilakukan secara BERKUMPULAN (2 orang pelajar). 2. Anda dikehendaki menghasilkan SATU VIDEO bertajuk “HANYA DI MALAYSIA”. 3.Video anda haruslah berkaitan dengan:
Ruang lingkup hubungan etnik di Malaysia, sebagai contoh budaya, pakaian, makanan, muzik, bahasa dan sebagainya. Memperlihatkan kepelbagaian masyarakat pelbagai etnik di Malaysia Mengetengahkan keunikan masyakat majmuk di Malaysia yang tidak terdapat di tempat/ negara lain. 4.Anda haruslah menghasilkan video dalam DURASI masa 20-25 minit . 5. Video haruslah ORIGINAL, tidak diciplak daripada mana-mana sumber lain.

ALICAFE brand element is where the brand name of ALICAFE where the brand is well know with POWER ROOT herbal and energy drink which the brand name well know into nearly 150 country. ALICAFE also have introduced their new product drink of herbal tea which is good for the health. Another brand element is their logo which indentify the brand image with highly rate where people recognize the logo of the drink and also its company. There for all the criteria of the element is where the brand should be Memorability which is the design and the logo, Meaningfulness the slogan of the drink, likability of the design, adaptability where the contain of the drink make consumer to drink and it is also protectability hence it is a herbal drink. A part of that the brand element of ALICAFE for the coffee Power Root is knows slogan of flavored drink with the power root drink, this is an important part of tag line in diversity of the drink in making strong the brand image in the market. The colors, taste movement make a big influence on making the brand is market and also meaningfulness. From all the elements of the ALICAFE brand it have shows the important element of the drink which will make an contribute sales on market hence the branding of the drink make a lot of changes in the market. All these element is very important due to making the brand name acceptable in...
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