Rosewood: Brand Management and Corporate Branding Strategy

Topics: Brand management, Branding, Brand Pages: 4 (1210 words) Published: August 13, 2014
Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy, without undercutting the distinctiveness of each hotel. To do so the following points will be covered:    Recommendation on individual versus corporate branding strategies. Qualitative analysis considering pros and cons of each branding strategy Quantitative analysis estimating the impact of Rosewood’s corporate branding strategy on customer lifetime value (CLTV) Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy, without undercutting the distinctiveness of each hotel. To do so the following points will be covered:    Recommendation on individual versus corporate branding strategies. Qualitative analysis considering pros and cons of each branding strategy Quantitative analysis estimating the impact of Rosewood’s corporate branding strategy on customer lifetime value (CLTV)Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy, without undercutting the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • brand management Essay
  • brand management Essay
  • Essay on Corporate strategy management
  • Branding and brand management: Cadbury Essay
  • Coca Cola Branding Strategies Essay
  • Corporate Identity and Brand Management Essay
  • Project Management-Transformational Corporate Strategy Essay
  • Essay on Brand Management Strategies

Become a StudyMode Member

Sign Up - It's Free
Mens Fashion Suit Blazer Dress Formal Tops Luxury Jacket Floral Print Bar Coats | Faça a Coisa Certa Filme 1989 Torrent Clássico / Comédia / Drama 1080p 720p Bluray Full Faça a Coisa Certa | Chemistry/Physics PS test Time Travel based on Einstein’s theories