Report on Otobi

Topics: Brand management, Brand, Marketing Pages: 4 (751 words) Published: February 24, 2013
Otobi Furniture: Combination of office and furniture.

 Home appliances: Washing Machine, air conditioner 

Carpet: under: Appolo Limited.

 Decorative Light: Also under Apolo Limited.
Sales volume:Otobi Furniture has an unbelievable sales amount in the prospect of Bangladesh. They have asales volume of Tk. 30 crore per month that means, they have a sales of about three hundred andforty crore taka per month which is bigger than any other furniture company of Bangladesh. Among the sales after deducting all the expenses they have about 20% profit per year. Thatmeans they have a profit of Tk. 92 crore per year which is unbelievable in the prospect of Bangladesh.  Not only as they are planning to increase the business in Bangladesh and outsideBangladesh we expect that the amount will be bigger in the future.

Competitor: The competition in the furniture market is increasing day by day as so many new firms are coming in the market. As a result,

Otobi Furniture is facing a huge competition now a day. Their main competitors are,

 2.Navana Furniture


4.Studio 45



6. Legacy

1.Strong national brand image
2.High quality products and services


3,High quality customer support
4.Medium price but product performance high
5.Industry leader in furniture¶s in Bangladesh

6.Top class and fashionable furniture provider 

7.Becoming a global company and brand

8.Achieving double sales growth for the last three years

1.The price is high for most of the customers
2.The particle boards doesnt last for long time(Most of the furnitures of  Otobi aremade with particle boards)
3.Most of the people fear the particle boards
4.It doesnt have sufficient stores in Dhaka and in the country


1.Otobi can increase its store number and market share and thus profits

2.Otobi can increase its product lines
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