Miss

Topics: Luxury good, Branding, Luxury vehicle Pages: 12 (3389 words) Published: July 20, 2013
research skills Proposal assignment

STUDENT NAME: YUNHAN FAN
STUDENT NUMBER:25568264
COURSE NAME:FTM
DEGREE LEVEL:MA
COURSE CODE:ARTD 6086 Research Skills
COURSE CONVENOR:HollyGale
DATE OF SUBMISSION: 10 January 2013

TABLE OF CONTENTS
ABSTRACT……………………………………………………………………..1 INTRODUCTION……………………………………………………………….2 LITERATURE REVIEW………………………………………………..………6 METHODOLOGY AND FEASIBILITY……………………………………….11 METHODOLOGY……………………………………………………………...11 METHOD………………………………………….………………………….....12 FEASIBILITY………………………………………………………................. 14 TIMETABLE………………………………………………………………..….16 LIST OF REFERENCES……………………………………………………...18

Abstract

Counterfeit is a widespread issue throughout the world. The conventional research has mainly focused on the negative effect of counterfeit. In this paper, however, I will show the positive influence of counterfeits luxury in both China and UK. By means of four studies, study 1, the positive effect of counterfeits luxury to consumer in both China and UK. Study 2, the positive effect of counterfeits luxury to luxury brand in both China and UK. Study 3, the positive effect of counterfeits luxury to processing industry between China and UK. Study 4, the positive effect of counterfeits luxury to supplier between China and UK. I will review some previous literatures, gain useful information about the positive of counterfeit luxury. Moreover, I will use quantitative methodology in this comparative research and analyses the results.

Keywords: counterfeit, luxury, positive influence, consumer, brand, processing industry, supplier

introduction
Why chose topic
Counterfeit luxury has been the focus of the public attention so that there are lots of researches in this area. Many previous researches on the counterfeiting luxury marketing are almost about the loss and threat. Indeed, it is clearly that counterfeiting is a well-know serious problem. However, counterfeiting luxury has been in prosperity both developed and developing countries. It is undeniable that counterfeits have some positive influence in many aspects in both China and UK. Several recently literature demonstrated that ‘counterfeiting might also be considered beneficial for rights holders’ beyond the serious threat of counterfeiting (Romani et al, 2012). Recently, the positive side of counterfeit luxury is concern by some researchers and they have achieves some interesting conclusion. However, there are few studies in this area. As a result, I would like to conduct further research on this interesting issue. Moreover, I would like to verify this view and find out the benefit from counterfeit to luxury.

Context of problem
It is clearly that counterfeiting brings serious negative effect. However, ‘at the microeconomic lever the effects on right holders (e.g. on sale volume and price) and on customers (safety risks and consumer utility) are less clear’ (Staake et al, 2009, P.322). Regarding to the counterfeit luxury market, an important finding from Nia and Zaichkowsky, (2000, P.485) from the outcome of questionnaire, ‘the majority of luxury consumer disagree that the availability of counterfeits negatively affects their purchase intentions of original luxury brand’.

The main research question is ‘the positive of counterfeit luxury in both UK and China. Parker et al (2004) found that consumer’s fashion conscious has cultural differences between developed countries and less developed countries, Western world and Eastern world. Hence, the main purpose of this study is to find out the cultural differences in vintage fashion purchasing behavior between China and the UK.

Background
Generally speaking, counterfeiting market is a tremendous threat to healthy and orderly market environment that involve many areas such as medical, food, digital products and luxury. Specifically, the counterfeiting occupies 5 percent of world trade early in 1996 (Nill and Shultz, 1996). The emergence of...

References: TIMETABLE
This project will be 4 months long and include instrument construction, data collection, coding, data analysis, first report, final report and typing (Kumar, 2011).
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