Brand Development Strategies:
Line extensions strategy:
❖ Automotive Products: Rahimafrooz offers different automotive product for various types of automobiles. ➢ Tires: Rahimafrooz Distribution Ltd has been the sole distributor of Dunlop Tires in Bangladesh since 1978 and offers a wide range of tires for various types of automobiles. It also distributes RZ Tire, the in-house brand of premium quality cost effective tire which was launched in 2000. This heavy-duty truck and bus tire is specially designed for Bangladeshi roads. Since its introduction RZ Tire has become the preferred choice of numerous local and multinational companies. In addition to this, RDL is also the sole distributor of Kendal, Indus and D-Master in Bangladesh.
➢ Battery product: Automotive Batteries for small and light vehicles – Lucas, Volta. Automotive Batteries for Large, Commercial Vehicles and marine vessels Automotive Batteries for Taxis and Cabs [pic]
❖ Emergency power product: Through Rahimafrooz Generators, IPS, UPS and Voltage Stabilizers, the Company enjoys clear leadership of the emergency power products market.
➢ Generators: Both diesel and gas generator can be found in Rahimafrooz inventory. ➢ IPS: Rahimafrooz IPS is designed to meet emergency power requirements for home and office appliances like tube light, fan, television, refrigerator, A/C, microwave, fax, PABX, energy saving lamp, etc. and can be plugged in directly with the main electric supply. Rahimafrooz has introduced a new range of 18-month warranty system “Rahimafrooz IPS Plus”. The available models for the 18-month warranty system are 350 VA, 400 VA and 600 VA capacity Stock Keeping Unit parallel to 12 month warranty system for all ranges. ➢ UPS: Rahimafrooz UPS is a highly reliable power stabiliser with backup system. The new sleek looking Rahimafrooz UPS comes with a built-in AVR that allows wide input voltage range with optional DB-9 port.
❖ Power store...
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