marketing mix

Topics: Fashion design, Dolce & Gabbana, Italy Pages: 3 (777 words) Published: October 19, 2013
Luxury brands: 
The Dolce & Gabbana brand was created in 1985 and has grown to become one of the top luxury goods groups in the world. Domenico Dolce and Stefano Gabbana first met in Milan in 1980 when working as assistances in an atelier. Dolce, who studied fashion design and worked for his family’s small clothing factory, grew up in a small sicilian village while Gabbana, a trained graphic designer, grew up in Milan. They went into business two years later. The first collection was launched in 1986 and the spirit of their work is Jean Paul Gaultier.  Domenico Dolce and Stefano Gabbana have made a trade mark of their surnames which is known throughout the world.   The key of their success is the Italian character and their sensual and unique style adds to tailoring talent. A brand is a symbol that distinguishes a product made by one firm from the others. Dolce & Gabbana Company’s brand is a luxury brand that means an expensive, status symbol brand. MULTIPLE BRAND

Dolce & Gabbana Company adopt a multiple brands policy to reach every business niche with a particular marketing strategy. It owns two brands: 
  * Dolce&Gabbana 
  * D&G
The brand Dolce&Gabbana is the dream. Its incomparable appeal is due to superior.  Sartorial content and stylistic originality. It is a timeless style that combines innovation with Mediterranean flavour. D&G brand is irony. Is a fashion label inspired by the street contemporary music for a no-conventional personal style. It means freedom. 

A luxury brand like Dolce &Gabbana is a synonym of high quality. Many consumers prefer to buy more expensive goods because they think they are superior. Quality is strictly connected with the origin of product actually many companies like Gucci, Prada and Dolce&Gabbana too, feel that luxury comes From Europe and must be made there to be the best. QUALITY FOR D&G

Dolce&Gabbana Company know how important the origin of the product for their consumers is. To...
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