Topics: Maggi, Brand, Brand management Pages: 15 (3585 words) Published: July 1, 2013

A project on Research and Methodology

Submitted to University of Mumbai In the partial fulfillment of BMS Degree By the students of Class: SY BMS Div: A Semester :Fourth Group Members Khan Shazia Pooja Macwan Parmar Reema Sana Sayyed Sana Shaikh Shirin sheikh Studying at : Rizvi College of Arts, Science, Commerce Bandra (West), Mumbai 400050. For the Academic Year 2009- 2010. 24 29 38 44 50 60


We would like to thank our professor; Mr Samir Virani who gave the opportunity to make this project through which we have gained valuable information on the topic “Maggi.” We would also like to thank all my friends for helping and making the project successful. These acknowledgements are one way where we can actually thank the people who have been instrumental in the making of this project. With their help the project was done with ease. We would like to thank a lot of people without whose co-operation and support working on this project would not have been so pleasurable and interesting.


I professor Mr Samir Virani here by certify that Khan Shazia, Pooja Macwan,, Reema Parmar, Sana Shaikh, Sana Sayyed and shirin shaikh of SY.BMS. (Div – A) of Rizvi College of Arts, Science, Commerce & Management has completed a project on the information ”Maggi” in the academic year 2009 – 2010. The Information submitted is True & original to best of my knowledge.

Signature of the principal Date : 13/02/2010 Place : Mumbai

Signature of Professor


Our group:- Khan Shazia, Pooja Macwan,, Reema Parmar, Sana Shaikh, Sana Sayyed, and Shirin Shaikh of Rizvi College of SY.BMS. (Div – A) hereby declare that we have completed this project on “ Maggi” in the academic year 2009 – 2010. This information provided by us is true and original to the best of our knowledge.

Khan Shazia Pooja Macwan Parmar Reema Sana Sayyed Sana Shaikh Shirin Shaikh

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Sr. No 1 2 3 4 5 6 7 8 9 10 Particulars Introduction to Maggi Brand Story Various products of Maggi Taste and preference of consumers Demography and psychography of consumers Market Share SWOT analysis of Maggi brand Research methodology Questionnaire Analysis of questionnaire Pg. No 7 8 9-10 11-12 13 14-15 16 17-18 19-21 22-25


Maggi is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at improving the nutritional intake of worker families. It was the first to bring protein-rich legume meal to the market, which was followed by ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen where it is still established today. Maggi Comes to India – teething troubles Maggi noodles was launched in India in the early1980s. Carlo M. Donati, the present Chairman and Managing Director of Nestle India Ltd, brought the instant noodle brand to India during his short stint here in the early eighties. At that time, there was no direct competition. The first competition came from the ready-to-eat snack segment which included snacks like samosas, biscuits or maybe peanuts, that were usually ‘the bought out’ type. The second competition came from the homemade snacks like pakoras or sandwiches. So there were no specific buy and make snack! Moreover both competitors had certain drawbacks in comparison. Snacks like samosas are usually bought out, and outside food is generally considered unhygienic and unhealthy. The other competitor, ‘homemade’ snacks overcame both these problems but had the disadvantage of extended preparation...
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