Lion Nathan Profile Analysis

Topics: Brand, Brand management, Alcoholic beverage Pages: 1 (315 words) Published: January 12, 2009
Company Introduction:

Lion Nathan is one of Australasia’s leading beverage companies encompassing strong positions in the production, marketing, sales and distribution of beer in Australia and New Zealand, as well as spirits and ready to drink (RTD) spirit products in New Zealand and a niche fine wine business in both countries. It has joint venture businesses with Heineken (beer) and Bacardi (white spirits) in Australia.

Competitive Advantages:
1.The key to stronger performance of the core business lies in driving improved performance of the Company's beer brand portfolio which is its most valuable asset. Lion Nathan is committed to increasing that value by investing in the brand equity of its existing core brands, developing a national focus for those core brands and encouraging consumers to ‘trade up’ to premium products. 2.In Australia, which accounts for around 75 per cent of group assets and 80 per cent of operating profits, beer market share is stable at more than 44 per cent including its recently acquired Boags brands. 3.In New Zealand, Lion Nathan is the country's leading brewer with market share of more than 50 per cent. 4.Management's strategic focus is to maximise the performance of the existing core businesses which involves enhancing the returns from the Australian and New Zealand beer businesses, optimising value in the fine wine business and seeking growth opportunities in spirits and RTD markets and international wine export markets. ( 5.Lion Nathan is widely regarded as a policy leader in areas such as alcohol tax, liquor licensing and responsible consumption and is a regular contributor to government and community discussion on alcohol-related issues. We are also active on tax and investment issues that impact the broader trans-Tasman business community. (
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