Brand Marketing and Experience Marketing Evaluation of Stages of Value Addition

Topics: Marketing, Brand, Brand management Pages: 36 (11841 words) Published: August 9, 2013
Table of Contents
ChaptersPage No.
Executive Summary
Chapter 1: Introduction
1.1 Purpose of the Study
1.2 Context of this Study
1.3 Significance of the Study
1.4 Theoretical Background
1.5 Summary
Chapter 2: Literature Review
Chapter 3: Research Methods and Procedures
3.1 Objectives of the study
3.2 Research Design
3.3 Data Collection
3.3.1 Primary data
3.3.2 Secondary data
3.4 Research Instrument
3.5 Data Analysis
3.6 Limitations
Chapter 4: Findings and Analysis
Chapter 5: Recommendation & Conclusion
5.1 Recommendation
5.2 Conclusion
References
Annexure
Questionnaire

EXECUTIVE SUMMARY

The market has shifted. Earned attention is more valued than ever. And CMOs and consumers are paying rapt attention. In an age where anyone can say anything, brands must create an authentic, transparent and entertaining story with a smart and networked public. The success of a product, service, individual, business, organization, or even a city is based on being perceived as unique. Look at any market leader and it will find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating themselves as unique. Effective branding creates a perception that there is no other product, service, organization or community quite like yours. Whether the distinction is a result of function, form, ease of use, price or prestige, the consumer believes you offer something exceptional. This research work is based on brand marketing strategies adopted by Ushmak Nobility llP. The title of this research work “Brand Marketing and Experience Marketing Evaluation of Stages of Value Addition – A Study of Ushmak Nobility llP”. The main objective of this research work is to identify and analyze the brand marketing strategies of Ushmak. The researcher has used both primary and secondary data to accomplish all the objectives. The design of this research is descriptive. The primary data was collected through structured questionnaire.

CHAPTER 1: INTRODUCTION

1.1 Purpose of the Study
This research work has done with the following purposes:
To study the concept of brand marketing
To identify the current brand marketing strategies used by Ushmak •To analyze the market position of Ushmak as a brand
To identify the consumer perception towards branding of Ushmak •To analyze the effectiveness of brand marketing strategies of Ushmak 1.2 Context of the Study
Factors affecting the brand of an organization can be both tangible and intangible, including office décor, personnel attire, organization philosophy, product/service quality, design of printed materials and value-added services, just to name a few. It’s everything people touch, see or hear that immediately sets you apart from the competition. In other words, “brand” is an image as seen from the outside. A brand indicates strength, integrity and reputation. It’s not simply how logo is displayed, but rather the emotional and intellectual response a logo elicits from target audience. 1.3 Significance of the Study

This project studies the concept of brand marketing. This study identifies the current brand marketing strategies used by Ushmak. This research work analyzes the market position of Ushmak as a brand. This project identifies the consumer perception towards branding of Ushmak. This project analyzes the effectiveness of brand marketing strategies of Ushmak

1.4 Theoretical Background
From a business standpoint, branding in the marketplace is similar to branding on the ranch. An effective branding program is designed to differentiate your cow from all the other cattle on the ranch, even if all...
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