Brand and Zara

Topics: Brand, Brand management, Branding Pages: 3 (871 words) Published: October 25, 2012
Product Classification
Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So, it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini. The price of their products had made their customers bought less frequently. Zara has fewer purchase location in Malaysia because it only has 6 stores in Malaysia. It also has many comparison shops, for example: H&M, New look, MK one, Primark and Bay… Product & Service Decision

Product attributes
Zara clothes provide higher quality than other brand. Zara’s products quality are good, all their clothes are made in Europe with the exception of some pieces and jeans and they are well known s for promoting better quality for the workers. Zara products mainly focus at the customer at age above 21 and it has many colours selection such as black, brown, yellow, pink and more. It also provides size from 01 to 08. Zara are always acting as the brand that will produce good style and design produces. That is because Zara have 200 and more designers from all over the world to help it design the clothes. Branding

A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service. Zara brand had brought many advantages for its customers. Zara brand already hold a strong position at the mind of its customers. For them, Zara brand had already represent a best international clothing brand, a brand that will made many high quality and design clothes. This image had made the customers differentiate Zara products and other products. They know that they will get the same quality of products each time they...
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