Armani

Topics: Haute couture, Branding, Academy Award Pages: 2 (487 words) Published: April 6, 2014
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends. It maintains the aura of a real luxury brand. Not only has Giorgio Armani become one of the most respected and known brand names in the fashion and luxury brand industry, it is also one of the most highly valued fashion companies in the world with a value of nearly 3 billion Euros.

The Giorgio Armani brand strategy
The mention of the Annual Academy Awards ceremony brings to mind the glittering ritual, the red carpet, and the galaxy of Hollywood stars. The Academy awards have become as much an event about films and awards as it has about the celebrities and their fashion statements. One of the regulars at the Annual Academy Awards event along with the stars and the glamour has been the ultra premium and exclusive fashion wear from the Giorgio Armani stable - the Armani suits donned by the leading Hollywood men and the Armani evening gowns and other haute couture dresses worn by the celestial Hollywood beauties.

The Giorgio Armani company owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends appealing to the current crop of customers and by maintaining the aura of a real luxury brand.

Introduction
Giorgio Armani started the company of his namesake back in 1975. Being a designer himself, he made apparel with his sense of aesthetics, beauty and luxury, a sense that appealed to the elite of the society that today includes the royalty of Belgium, the royal families of many Asian countries and even the opulent women from the Middle East and the high and mighty stars from Hollywood among many other prominent customers. For almost 30 years now, Armani has been a privately held company with the founder Giorgio Armani being the sole shareholder.

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